The Genius of Loctite

All I can say is that this is genius. You should definitely check out the 12 minute extended cut as well on Loctite’s website. They had me at miniature blinking unicorn. This campaign, entitled Positive Vibes, seems as though it is really aimed at creating just that: positive, endearing, forward thinking vibes for a category that hasn’t seen much since a guy wearing a helmet, hanging glued and stunned in mid air. The thoughtful time that it must have taken Loctite to create a few quirky glue-using personas was worth it: the dance crew is complete with good variety of weirdos that we can all find a bit of ourselves in. Their moves? No, I can’t see myself in those … they are far better dancers. But, I might be able to get nice like they do if I order one of their sweet fanny packs … available now online to all quirky glue-users everywhere. Amazing.

“The car is the best thing to ever happen to the horse.” >> Chaz Michael Michael

We rode the Nason Ridge trail in Wenatchee a few days ago, passing several enslaved horses on the way up. They were schlepping around some oversized humans that wanted to easily get into the mountains. Thanks to the horses, the path was six inch deep moondust with baby head sized rocks interspersed … but it was worth it! Such a ripping downhill ride. #psyched

The Road From Karakol by Duct Tape Then Beer

An amazing movie by amazing people – Fitz and Becca Cahall at Duct Tape Then Beer. This film just got shown again this past weekend at the Leavenworth International Film Festival – it was palpable how psyched everyone was on it and how much emotion was effectively conveyed. Thanks for this Fitz – such a great contribution.

The Road From Karakol from Outdoor Research on Vimeo.

“The world should not be deprived of this photo.” >> Charlie Berg

Charlie Berg gets nice at Whitewater in Nelson, BC. My most-liked photo every on Instagram, this gem doesn’t show the danger that this ridiculously mellow pow covered groomer posed to our expert skier.

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